The world of television is a complex and ever-evolving landscape, especially when it comes to the powerhouse that is Disney. In this article, we'll delve into the intricacies of Disney's TV division, exploring the challenges and opportunities for creators and talent representatives alike.
Navigating Disney's Scripted TV Landscape
Disney's presence at the recent Upfronts highlighted the ongoing struggle for scripted TV to maintain its relevance amidst the live sports boom. This event served as a reminder that, despite the robust slate of shows offered by Disney, including the highly anticipated “American Horror Story” and “The Spot,” the competition for attention and viewership is fierce.
ABC's Limited Space
ABC, one of Disney's key networks, has a packed schedule. With all 10 of its original series renewed and only one new series ordered, the network's development slate is crowded. This leaves little room for new comedy pilots, as one TV lit agent noted, making it a challenging environment for fresh talent.
Hulu's Crowded Slate
Hulu, another Disney platform, faces a similar issue. While its development slate is robust, the real estate is limited, making it a competitive market for creators. The platform's focus on psychological dramas and specific comedy genres creates a unique challenge for those looking to break into the market.
FX's Prestigious, Yet Elusive, Target
FX, known for its prestige TV, presents a unique challenge. Its target audience is hard to define, making it a tricky buyer to please. Despite this, FX remains a desirable platform for creators, offering a chance to work on high-quality, award-winning shows.
The Art of Attracting Disney's Attention
Attracting Disney's attention is an art, not a science. With a multitude of overall deals and a complex executive structure, it can be daunting for reps to navigate. However, there are strategies to increase the chances of success.
Fighting for Hulu's Attention
To stand out in the crowded Hulu market, creators should focus on the platform's genre sweet spots. Psychological dramas and specific comedy genres are key. Using the right code words and understanding the platform's preferences can make a significant difference.
Breaking Through Disney's Overall Deals
Disney has a long list of overall deals with established creators. However, this doesn't mean that newer voices can't break through. Understanding the genre splits and executive structures at ABC and Hulu can help reps identify the right lieutenants to approach and increase the chances of their clients' projects being greenlit.
Final Thoughts
Navigating Disney's TV landscape is a challenging yet rewarding endeavor. While the competition is fierce and the targets elusive, the potential rewards are significant. It requires a deep understanding of the platforms, their preferences, and a strategic approach to selling. As an industry, we must continue to adapt and innovate, ensuring that scripted TV remains a vibrant and thriving part of the entertainment landscape.
